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Tune In To Laugh Out Loud

Tune In To Laugh Out LoudThe Late Show with David Letterman is coming to radio with the help of award winning producer and Tufts graduate Rob Burnett. New York City.

Medford/Somerville, Mass. [12.04.02] With eight Emmys to its credit, the Late Show with David Letterman has made its mark on late-night TV. Now the show has set its sights on new territory. With the help of Tufts graduate Rob Burnett, David Letterman is coming to a radio station near you.

"If people happen to be in their cars, beginning at 11:35 p.m. in 15 of the country's biggest cities, they will be able to listen to Letterman reading his nightly Top Ten list, among other things," reported The New York Times.

The show won't air on the radio exclusively, of course.

Late Show Executive Producer and Tufts graduate Rob Burnett said that the interest in radio is all about building Letterman's already large audience.

"We're in this for the promotion," Burnett - who was honored this fall with Tufts' "Light on the Hill" award - told the Times, estimating the promotional value at several million dollars.

The Tufts graduate - who collaborated on the project with the presidents of both CBS and Infinity Radio - said that the show will not be changed at all for the FM simulcast.

"[Letterman] was adamant about one thing," Burnett told the Times. "He insisted that they not change the show in any way. No editing."

Burnett - who also produces the CBS hit show Ed- said he knows first-hand that Letterman has what it takes to be a radio success. While driving to North Carolina several years ago, a television broadcast of the Late Show accidentally bled through to Burnett's car radio.

"It was strange, but I thought it worked really well," he told the Times, adding that Letterman has great verbal skills for radio.

But the new format shouldn't cost the show any of its regular TV viewers.

"It's not like people are suddenly going to start running off to their garage so they can listen to the show on radio rather than watch it on television," Burnett joked with the newspaper.

 

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