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Grad Goes To Bat For MLB

Grad Goes To Bat For MLBAsMajor League Baseball's senior vice president of corporate salesand marketing, Tufts graduate John Brody is helping drive homerevenue at the ballpark.Medford/Somerville,Mass.

Medford/Somerville, Mass. [03.28.05] At 32, John Brody has found his dream job. Combininghis love of baseball with his talent for dealmaking, the Tuftsgraduate is responsible for bringing tens of millions of dollarsin sponsorships and promotions to Major League Baseball everyyear. Recently, the young executive has been bringing in the accoladesas well – earning honors as one of the top sports executivesunder the age of 40.

"It'sawe-inspiring to look around and see some of the names and facesI'm included with," Brody – a Waterville, Maine, native– told the Central Maine Morning Sentinel.

Earlier thisyear, Brody was named alongside Boston Red Sox General ManagerTheo Epstein and Oakland Athletics Vice President and GeneralManager Billy Beane in Street and Smith's Sports BusinessJournal "Forty Under 40."

After graduatingfrom Tufts in 1995 with a political science degree, Brody cameto Major League Baseball's corporate marketing department in 1998.He returned to Boston in 2002 for a two-year stint as executivevice president of marketing for the NBA's Boston Celtics.

"TheCeltics was a fantastic experience," he told the Sentinel."I understand what goes on at the local level as opposedto the leagues now. You've got to put on a show every night."

In 2004, hereturned to baseball to head up the league's corporate sales andmarketing department.

"WithMajor League Baseball, I don't have 82 home games. I don't haveto make sure every night we have enough parking or the in-gameentertainment is ready," Brody explained to the Sentinel."The opportunity given to me to come back here was too greatan opportunity to pass up. I miss being as close to home as Iwas [in Boston]."

Under Brody'sdirection, the league's corporate sponsorship deals have increasedto $110 million in business. Among his recent accomplishmentsis a deal with General Motors for Chevrolet to become the officialautomobile of Major League Baseball.

"It tooksix months to get the deal pulled together. It's the largest dealwe've ever done," Brody told the Sentinel.

His past dealsinclude two promotions undertaken in conjunction with MasterCard:1999's All-Century Team and 2002's Memorable Moments.

Those successfulpromotions were one of the reasons Brody was recognized by SportsBusiness Journal. Brody joined Sox GM Theo Epstein and otherhonorees at a recognition dinner in New York on March 9.

"Theo– the guy who broke the Curse – and I'm standing withthis guy," Brody recalled to the Sentinel.

This baseballfan is excited to be working in a business that means so muchto him.

"I grewup going to Fenway Park with my dad, and I know how importantthose trips were to our summer," he told the Sentinel."I feel like I have a responsibility to uphold the game.It's been a fun ride for me. I love going to work and I love goinghome at the end of the day."

So does theNew England bred and schooled Brody still hold allegiance to theWorld Series champion Boston Red Sox?

"I'ma fan of all Major League teams," Brody told the Sentinel."My 19-month old son, however, is a huge Red Sox fan andis always wearing his World Series shirt."












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