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Minor League Makeover

Minor League MakeoverAs the new president and managing partner of the Myrtle Beach Pelicans, Tufts graduate Charles Greenberg is building a buzz about the Class A minor league baseball team.

Medford/Somerville, Mass. [04.11.07] Pleasing folks in the stands, according to Tufts graduate Charles Greenberg, should be a priority for any baseball franchise owner. Since taking over as head of the minor league Myrtle Beach Pelicans last year, the 45-year-old has been focused on revamping the overall fan experience. Judging by the record crowd of 6,047 that turned out for the team’s home opener, the season is off to a great start for both the Atlanta Braves affiliate and its new president and managing partner.

“The bond between a franchise and its fans is the most important quality any franchise has,” Greenberg, who earned a degree in political science from Tufts in 1982, told the Myrtle Beach Sun News. “It has to be one of trust. The fans and the community at large have to know you have their interest at mind.”

Greenberg, who earned a degree in political science from Tufts in 1982, speaks from experience. A partner at Pepper Hamilton, LLP, he heads the Pennsylvania-based law firm’s sports practice. The Pittsburgh native also operates two other minor league teams: the Altoona Curve and the State College Spikes. Both are affiliates of the Pittsburgh Pirates.

“I have been able to watch a lot of different owners and ownership groups," Greenberg told the Sun News. "I have seen things that are done well and some things that are not done well."

Catering to fans, according to Greenberg, is an important part of his job. His efforts at South Carolina’s Coastal Federal Field have not gone unnoticed, according to the Sun News.

“The new group has shown it is willing to go the extra mile to improve the atmosphere,” the Sun News reported, noting that fans were greeted by a new high-definition scoreboard, an enhanced menu and a made-over mascot on opening day. The stadium now also includes a patio area with an artificial beach where fans can relax in reclining chairs, according to the newspaper.

“In the Greenberg era, Pelicans fans can expect to be entertained,” the Sun News reported. In Greenberg’s eyes, that’s what it’s all about.

"One of the great joys for us is to see fans who have been coming here for years come in and their eyes get big when they see all the changes," Greenberg told the Sun News. "We hope people enjoy it. The feedback we've had has been overwhelmingly positive."

Pelicans General Manager North Johnson credits Greenberg with masterminding the changes that have received the rave reviews.

“His mind is always working,”Johnson told the newspaper. “He has an attention to detail and he has a real love for the game.”

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