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Diamond In The Rough

Diamond In The RoughLess than three years after graduating from Tufts, Coralie Charriol is putting a new face on her father's exclusive brand of luxury jewelry. Geneva.

Medford/Somerville, Mass. [12.12.01] Already a major player in the world of luxury jewelry, Charriol recently started looking for a new strategy to expand its international reputation and product lines. The company didn't have to look far, turning to 1999 Tufts graduate Coralie Charriol -- daughter of the company's founder -- to bring a fresh perspective to the highly respected jeweler.

"My father wanted a feminine touch to the collection," Coralie told the Philippine Daily Inquirer. "He kept asking me what young people wear." That's a question the recent Tufts graduate was well-equipped to answer.

Starting at an early age, Coralie found success designing new product lines for her father's company.

"Coralie's involvement with the brand began when she was just in her teens," reported the Philippine Star. "It was further solidified when she designed an assortment of luxury handbags named Coralys. The success of her handbag collection was followed by her well-received line of jewelry named Megeve which was launched a year ago."

Since graduating, the Tufts graduate hasn't slowed down at all.

"At 24, she's managed to design a collection of luxury jewelry and handbags that's creating a buzz among the discriminating connoisseurs of luxury goods all over the world," reported the newspaper.

According to Coralie, her designs are meant to be both luxurious and practical.

"Ms. Charriol pointed out that many of the ring styles could be worn singly or stacked on the same finger as their arches fit into one another like a puzzle," reported Business World -- an international business publication. "Unlike other jewelry brands that come out with precious-looking pieces that one cannot wear daily, she said that the relatively simple and classic designs in the Coralie Collection were perfect for women on the go."

But her success shouldn't come as a surprise. An art history major at Tufts, Coralie has an impressive foundation in the arts.

"An aesthete with an impressive educational background to back her up, Coralie sure knows what she's talking about," reported the Philippine Star. "She studied at Tufts University in Boston where she majored in art history and literature. She minored in design, photography and acting."

But Coralie isn't just designing jewelry -- she's also taken on a major role in building Charriol's brand in the U.S. and Asia.

"I'm basically on a semi-holiday," Charriol's founder Philippe Charriol told Business World. "My daughter was the one who did all the work. She's the one in charge of the major launches in [Asia] as well as the U.S."

He told the business publication that his daughter is already making an impact.

"I think she's doing a great job," he said. "We are dependent on communication, on getting our point across and I really feel that the message is delivered efficiently through her."

Charriol's customers seem to agree.

Despite the economic downturn, the company posted a nearly 50 percent increase in sales compared with last year, reported Business World.

For Coralie, that's music to her ears.

"I want Charriol to become a desired brand, something that people are dying to get," she told the publication. "That's my goal."

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