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Medford/Somerville,
Mass. – The
technological revolution is simultaneously the biggest challenge
and the most exciting development for today’s media giants, New
York Times Publisher Arthur Sulzberger Jr. told an audience
of Tufts students. The 1974 Tufts grad also said that he benefited
from quite a few lessons learned at his alma mater that enable him
to usher one of the world’s most respected newspapers into the future.
“The
values nurtured at Tufts…are crucial to success in the business
world,” said Sulzberger, in a talk with students and faculty. Fondly
recalling his activism at college, Sulzberger said Tufts helped
him develop “the ability to achieve bold and ambitious goals by
merging thought with action.”
Now
those skills are in even greater demand. Sulzberger and the New
York Times are planning their strategy for merging recent technological
developments with the paper's long-standing traditions of ethics,
quality and consistency. Said Sulzberger, “The biggest challenge
facing the news media is to maintain its balance as this digital
revolution picks up speed.”
    

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